Once upon a time advertising your private rental property meant a print ad in the classifieds, a notice on a local notice board, or a sign in your front garden. With the advent of the internet - and more recently smartphone apps - reaching a large audience cost-effectively (or free!) is the new reality. According to the Nielsen Online Property Search Report, over 85% of renters looking for a property search on the internet.

There are numerous websites to choose from to advertise rental property. There are both pros and cons to choosing sites with the most traffic. While it's great to be spoiled for choice, make sure you have time to manage the responses. Alternatively, if you're seeking a tenant from a specific demographic, there may be more niche, targeted sites to help your reach prospective tenants.

Whichever website you do choose, make sure it allows you to easily edit your rental advertisement and send personalised responses to enquiries. If you're interested in seeing which site offers the most eyeballs on your advertisement and the best conversions, choose a site that also offers reporting.

To advertise rental property online you will typically either be charged a listing fee or a booking fee - although there are free listing sites available. Go through the terms and conditions carefully to ensure there are no hidden charges.

Even if you don't anticipate having any problems that require your chosen website's customer service, it's still worthwhile checking that they offer both a local-rate telephone number with standard business hours and an email address promising a timely response.

If you have multiple investment properties - particularly holiday rentals - it's worth considering launching your own website. A website can be an excellent marketing tool that works for you 24-7, and present your property management portfolio in its best light.

General Disclaimer

The information contained in TenancyCheck.com.au website is general information only and does not constitute legal, financial or compliance advice. As the laws relating to tenancy agreements may have changed we recommend you check with the relevant State or Territory government department. We also recommend that you obtain your own independent legal advice about matters relating to landlord obligations, tenant rights and any legal disputes you may have with a tenant(s).